Vans the co-branded king! After more than a week of joint signings, Vans has come out with yet another shock announcement: Vans is teaming up with the Harry Potter franchise.
Harry Potter is a series of children’s fantasy novels written by British author j. k. Rowling since 1997. It describes the life of Harry Potter and his friends in hogwarts school of witchcraft and wizarding for seven years and their adventures against the dark forces led by Lord voldemort.
The series has been translated into 75 languages, published in more than 200 countries and has sold more than 500 million copies in all, making it one of the world’s best-selling novels. The novel was also adapted into eight films by warner bros. (the seventh novel is divided into two films), and the series is also the “world’s highest-grossing film series ever”, with a total box office revenue of more than 7.7 billion yuan. Harry potter also has theme parks at universal studios in Orlando, Los Angeles and Osaka.
The Harry Potter x Vans collaboration is supposed to be with book rights publisher Bloomsbury and will not feature a film. Vans Global has officially launched a teaser page to speculate on the future of Hogwarts’ four main schools: Gryffindor, Slytherin, Ravenclaw and Hufflepuff.
The joint page is interesting enough to note that this joint page is for wizards, witches, and muggles, so you can buy it whether you’re in the wizarding world or just a non-magical muggle. And according to the habit of co-branded Vans every year, combined with the broad audience of all ages of Harry Potter, it is not difficult to guess: it will replace the previous Disney Dinsey co-branded, officially released around the June 1 children’s day, and co-branded with Vans Classics Classics, also conducive to this series in the worldwide Vans counter sale, let more people buy.
