The Jordan Proto-Max 720

The garish red colors on the feet are like walking on fire.

Jordan Brand wants to make a name of themselves in the lifestyle sneaker category. Yes, most of us wear retros as lifestyle sneakers, but Jordan Brand plans to release fresh new options to wear casually outside of your traditional Air Jordan 1, Air Jordan 3, etc. Enter the Jordan Proto-Max 720.

The Jordan Proto-Max 720 combines the latest in Nike Air technology fused with Jordan design language to create this brand new look within Jordan Brand’s Flight Utility range. The shoe will feature Nike’s latest Air innovation, 720, along with a lightweight, flexible textile upper.

Standout features on the shoe include the adjustable heel straps allow for custom fit and Flight Utility graphic details on the tongue and heel tabs tp provide it with some unique aesthetics. Above you will find a Red and Black colorway, but expect many colors to drop once Jordan Brand debuts their new model in 2019. Thoughts?