Spring Tings: Nike Air Max 1 Summit White Atomic Violet

A fresh new colorway of the Nike Air Max 1 will be making its way to retailers this Spring season. Its next colorway is set to borrow the model’s original color blocking from 1987. The lateral and medial Swoosh logos match the aforementioned purple hue while the heel’s visible Air Max unit matches the sail upper. Lastly, the sneaker’s signature “Nike Air” symbols make their way back to the tongue and heel to finish things off.
Check out the official photos below, and look for this Air Max 1 to release in the states very soon at select retailers and nike.com. The retail price tag is set at $110 USD.

Nike was founded in 1964 as Blue Ribbon Sports and initially operated as a distributor for the Japanese shoemaker Onitsuka Tiger (now known as Asics). It officially became Nike Inc. in 1971.The Nike swoosh was designed by Portland State University student Carolyn Davidson,The slogan “Just Do It” was inspired by serial killer Gary Gilmore, who said “let’s do it” just before he was executed by a firing squad in 1977.