It’s a new NIKE that changes the definition of sneaker. A new concept map, a new look, a new image, like aliens breaking common sense.
We got our first look of the Nike Air Max 720 back in July. Today Nike gives us an even better look at their newest upcoming Air Max model. In addition to the lone image provided by Nike, they also gave us some details about the shoe. Here’s what Nike wants us to know about the Nike Air Max 720:
Nike Air Max 720 is an all-day comfort solution and marks the future of lifestyle performance at Nike
Innovation for Lifestyle
Nike has applied decades of athlete insight and research to unlock a new lifestyle performance solution.
Nike continues to push the boundaries of air. It remains ripe for innovation in shape, proportion and placement.
Nike Air encourages creative exploration. It is a pioneering innovation platform that embodies Nike’s restless curiosity.
Uncompromising Performance Design
Nike design principles extend from sport performance to sport style — radically simple innovation that creates both visceral reaction and the future of sport.
The AM720 radiating colors denote positivity and encourage exploration.
Biggest and Boldest Expression of Air Ever
Nike AM720 is the tallest AIR unit design for ultimate comfort and impact protection
The full-length airbag “ring” cradles the foot keeping the body feeling buoyant and nimble.
The soft, elastic sensation provides a durable bounce with the same feel and sensation from the shoes first mile to the last.
No technology has become more synonymous with Nike than air.
Nike Air Sustainability
How our products are made matters and we can use Nike Air to deliver a more sustainable future for athletes.
There should be no trade-off between lightening our footprint and improving performance.
AM720 contains more than 70% recycled manufacturing waste.
We reuse and recycle 95% of our waste from Air Manufacturing.
100% of our Air Manufacturing innovation centers in the US will be powered by clean, renewable energy by 2019.
The Nike Air Max 720 arrives Spring 2019 at select Nike Sportswear retailers and Nike.com. Thoughts?