adidas Consortium Unveils The Communitas Initiative With A Naked Collaboration

These shoes incorporate many vintage elements to make the whole pair of shoes look so attractive.

In quite another refined collaboration, Copenhagen-based retailer Naked is launching a tonal upgrade to the retro-inspired kits of adidas’ current line-ups, giving the oft-forgotten Magmur Runner another chance to shine in the spotlight. In a visage from which many newer models have taken cues, the silhouette is one of undeniable imposition, with intricately molded sole units and quite a bulky profile fitting it in perfectly with the current landscape.

Leather overlays with mesh unders comprise the construction with webbed three striped branding adding to a package of nineties nostalgia. Two colorways reinvent the shoe, a monochromatic white as well as a neutral cream, pushing a design that is “distinguishable as a Naked creation” in a elevation of the ordinary dad shoe market. Grab a detailed look at the campaign imagery below and keep an eye out for their global release on March 16th at a retail of $150.

Adidas was founded by Adolf “Adi” Dassler who made sports shoes in his mother’s scullery or laundry room in Herzogenaurach, Germany after his return from World War I. In July 1924.


Naked x adidas Communitas Magmur Runner
Release Date: March 16th, 2019
$150
Style Code: G26279 / G54683