Release Date: Shelflife x adidas Consortium ZX 4000

The design of these shoes is very clever, but it is very attractive. If you look at these shoes, start as soon as possible.

A new adidas Consortium collab will be releasing later on this month. adidas Consortium has been committed to bringing together partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. Each new partnership offers up a creative new take on the iconic styles that adidas has developed over the decades. In doing so they shine an entirely new light on the sportswear brand’s high-performance technologies and commitment to craftsmanship.

The latest adidas Consortium release is a global first that exemplifies the international mindset of the wide-ranging Consortium family. First launching in 2006, Shelflife is an O.G. trailblazer, bringing an utterly distinct, cutting-edge curation of streetwear and sneakers to their South African devotees, via their Johannesburg and Cape Town stores.

Taking on the formidable heritage of the adidas ZX running shoe series, Shelflife brings their own eye-catching approach to a new iteration of the ZX 4000 model. Viewed straight-on from the outside, the Shelflife version is defined by its understated use of luxurious greyscale nubuck and woven fabric underlays that evoke the historic craftsmanship of the retailers’ home country. The medial side of the shoe reveals a colorful, jacquard-printed panel.

The Shelflife x adidas Consortium ZX 4000 release on April 20.